Privacy Policy

TALYX STRATEGIC & MARKETING ENTERPRISE PLT · LAST UPDATED JULY 2026

Who we are

Talyx Strategic & Marketing Enterprise PLT ("we", "us") operates the Urban Auto Hub marketing & vehicle-showcase platform in Sabah, Malaysia, this website, and Talyx — a dealership management and growth software platform. Talyx is used by our own team and is also offered to other car dealerships as business customers ("dealerships"). Each dealership using Talyx has its own private, separate account and its own data.

What we collect

Enquiry details you submit on this site (name, phone number, message, the vehicle you asked about). Messages you send to our official WhatsApp or social media accounts. When a social media account is connected to Talyx — whether one of our own accounts, or an account that a dealership connects to its own Talyx dashboard — we retrieve that account's own profile information and content performance statistics (followers, views, likes, comments, shares) via the platforms' official APIs, to display them back inside the relevant dashboard. When you submit an enquiry, we also record the approximate city/district inferred from your network connection (never your precise location) to understand which areas we serve.

If you join our free membership programme, we additionally collect your programme activity (missions completed, points earned and redeemed, referral activity) and — only if you choose to provide them — your vehicle preferences (budget range, preferred models, body type, purchase timeframe).

How we use it

To respond to your enquiry, arrange viewings, and provide customer service. Social account statistics are used only for content planning and performance analysis of the connected account, shown to that account's owner in their own dashboard. We do not sell personal data, and we do not collect data about other platform users who have not connected an account.

Membership data is used to run the rewards programme (points, missions, redemptions) and to send you programme updates on WhatsApp where you have consented. Vehicle preferences are used solely to alert you when a matching vehicle becomes available.

Talyx business customers & connected accounts

Talyx is also offered to other car dealerships as a business tool. When a dealership connects its own social media account (for example TikTok, Facebook or Instagram) to Talyx using the platform's official login and API, Talyx reads that dealership's own profile details and content statistics (such as followers, views, likes, comments and shares) and displays them back to that dealership inside its own dashboard. We access only the account the dealership itself connects and authorises, and only that account's own data — we never access other users' private information.

What Talyx does with a connected account is limited to what that dealership's own staff do inside their dashboard. Talyx reads the account's profile, content statistics and the conversations customers start with it. Talyx publishes a post, or sends a reply, only when a member of that dealership's staff explicitly clicks Publish, Schedule or Send on content they wrote themselves — never automatically, and never to anyone the dealership has not been contacted by first. A dealership may additionally switch on AI-assisted replies, which draft a suggested answer to a customer who messaged them, within the messaging windows the platforms allow; that setting is off unless the dealership turns it on. Talyx does not delete a dealership's existing content, and does not change account settings other than the webhook subscription needed to receive new messages. Access tokens are encrypted and stored against that dealership's account only. A dealership can disconnect at any time from its Talyx dashboard, which deletes the stored token, and can also revoke access from the platform's own settings. For these connected accounts the dealership owns its account data; Talyx acts as its data processor, handling that data on the dealership's instructions solely to provide the analytics service.

Vehicle matching & partner dealers

If you switch on vehicle matching, your preference profile is shared with participating licensed dealers in anonymised form only (for example: membership tier, budget range, preferred model — never your name or contact details). Your identity and contact details are released to a specific dealer only after you accept an introduction for a specific vehicle. You can switch matching off at any time in your member portal, and we record the date of both your consent and any withdrawal.

Storage & security

Data is stored on access-controlled cloud infrastructure (Supabase/Vercel) with encryption in transit. Access is limited to authorised staff.

We use a small number of service providers who process data only on our instructions and only to run the service: Supabase (database hosting, Singapore) and Vercel (application hosting); Anthropic, whose AI processes the text of a customer conversation solely to draft the suggested reply that staff review and send; and Sentry (error monitoring). We do not sell personal data, we do not share it for advertising, and we do not use data obtained from a connected social account for any purpose other than serving that account's own dashboard.

Third-party platforms

Where we use WhatsApp Business, Meta and TikTok APIs, those platforms process data under their own policies. We access only the accounts that we or a dealership explicitly connect and authorise, and only that connected account's own data. Our TikTok integration uses TikTok's official Login Kit and Display API in read-only mode.

Retention

We keep membership and enquiry data while your account or enquiry remains active. If you ask us to delete your data, we remove it except where Malaysian law requires records to be kept (for example, completed transaction records).

Your rights

Under Malaysia's Personal Data Protection Act 2010 you may at any time request access to or correction of your personal data, withdraw consent to processing (including marketing messages and vehicle matching), or request deletion. Contact us through the details below and we will respond within the timeframes required by law. Where a message channel offers it, you may also simply reply "STOP" to opt out of marketing messages.

Data Protection Officer / Pegawai Perlindungan Data

Talyx Strategic & Marketing Enterprise PLT has appointed a Data Protection Officer, registered with the Personal Data Protection Commissioner in accordance with Section 12A of the Personal Data Protection Act 2010 and Circular 1/2025. For any personal-data matter — access, correction, consent withdrawal, deletion, or a complaint — contact our DPO at dpo@talyxmarketing.com. / Talyx Strategic & Marketing Enterprise PLT telah melantik Pegawai Perlindungan Data yang didaftarkan dengan Pesuruhjaya Perlindungan Data Peribadi selaras dengan Seksyen 12A Akta Perlindungan Data Peribadi 2010. Bagi sebarang urusan data peribadi, hubungi dpo@talyxmarketing.com.

Contact

WhatsApp 016-879 8757 · Taman Ria, Block A, 1st Floor, Lot 210, 88300 Kota Kinabalu, Sabah, Malaysia.